By Momen Ghazouani
I'm not writing this to be provocative
I'm writing it because I feel a deep intellectual and cultural responsibility in the face of a silent disaster a collapse in how we perceive truth, value, and influence
We are living in an era where a person’s worth is measured by followers, where ideas are judged by likes, and where truth is defined by virality
And that, right there, is the danger
When engagement becomes the sole benchmark for truth, lies outperform facts
Why ?
Because a well-crafted lie wrapped in attractive language and amplified through endless repetition spreads like wildfire
But truth ? Truth is often quiet. It's heavy. It doesn’t dance on camera or fit into a 10-second video.
And from this reality, my quote was born
،، If interaction is the criterion for truth, then the most outrageous lies will be the new religion ,,
This isn’t drama. It’s description
You see it every day
Superficial posts going viral
Advice recycled without lived experience becoming "expert guidance"
Influencers talking about everything while knowing very little
Algorithms rewarding repetition and choking originality
What’s actually happening ?
What’s happening is a systemic inflation of illusion
The illusion of success
The illusion of influence
The illusion of credibility
And perhaps most dangerously the illusion of truth in the digital age
What does it mean to be a thought leader today ?
It means speaking truth even when algorithms ignore you
It means planting ideas that may never trend but will root deeply in time It means building content around value, not vanity It means resisting the tidal wave of repetition and instead, building vision on depth not noise.
I don’t want to be a “content creator
I want to be a creator of awareness.
I want to awaken questions in minds numbed by speed to restore people’s belief that real value never dies even when it disappears from the trending page
My call to you, as a leader of thought
Stop chasing numbers.
Ask yourself: Does this idea change anything?
Build thoughts, not just videos.
Challenge the fake don’t decorate it
Truth doesn’t need influencers It needs thinkers brave enough to be quiet to be deep, and to plant in dry ground
In the end or to say
The movement toward value begins with a single refusal the refusal to be a copy I have chosen to be different. I have chosen to lead with vision, not volume
Will you join me ?