In recent years, I’ve been observing with increasing concern how social media platforms are reshaping public consciousness. Specifically, I’ve been alarmed by how short, emotionally charged marketing slogans, often delivered in 15-second clips, are quietly rewriting our definitions of success, beauty, and personal worth
This is no longer just advertising. It’s neurological programming.
And I don’t say this emotionally — I say it analytically, as someone who recently published a paper titled:
“The Culture of Superiority Through Appearance: A Critical Analysis of Marketing Language, Consumer Identity, and Short-Form Advertising Influence.”
The paper, which has gained traction in academic spaces, unpacks how marketing language is being used to shape belief systems and normalize class-based consumer behavior
❗Why Am I Launching This Campaign?
Because I believe that influence is not destiny.
I’m not trying to attack brands or platforms I’m trying to confront the unconscious cognitive conditioning that’s now being normalized across billions of minds, especially young people.
I believe that the same tools currently used to drive consumerism can be repurposed to drive awareness, reflection, and psychological well-being.
This is why I’m preparing to launch a public pressure campaign, calling on major social media companies to adopt what I call a “Conscious AI System.”
This system is designed to detect and analyze manipulative or ideologically harmful language in video and image-based content — and respond in real-time with thoughtful, automated, and awareness-driven comments or alerts.
What Is the Conscious AI System?
It is a values-based AI model that:
Understands language and imagery contextually.
Recognizes subconscious programming in marketing slogans.
Responds with gentle, intelligent counter-comments that raise awareness — not judgment.
Offers subtle educational prompts and alternative wording suggestions.
In short, it’s not here to cancel or condemn. It’s here to illuminate, balance, and neutralize harmful influence with insight.
What Do I Need Right Now?
I need:
Community support from educators, ethicists, researchers, and youth advocates.
Technical collaboration to refine and scale the AI infrastructure.
Institutional partnerships with media literacy organizations and communication ethics boards.
And most importantly: supporters for our upcoming petition, addressed to platforms like Meta, TikTok, and YouTube, asking them to consider integrating this system into their environments.
My Message to the World
I’m not asking people to stop enjoying fashion, beauty, or success.
I’m asking us to redefine success beyond aesthetics, and to separate human value from financial display.
> We need conscious AI, not just artificial intelligence.We need to reclaim what it means to be excellent, not just what it means to be noticed.
If you, like me, believe that language programs behavior, and that beauty has been weaponized as a status tool, then I invite you to join me.
The campaign is starting soon
But the movement has already begun